Case Study · La Bonitas
Turning a Sub-$50 Ad Boost Into Thousands of New Eyes on Happy Hour
Services provided: Social Media Management, Videography, Express Website
~14,000
people reached
289
new followers
The story.
La Bonitas wanted their new Happy Hour impossible to miss. We filmed and produced a short, on-brand Reel showcasing the space, then boosted it to a hand-picked local audience for $47.86. Organically, the Reel reached 9,569 people with 45,749 views and 782 interactions (517 likes, 159 shares, 65 saves, 32 comments), earning 246 new followers on its own. The paid boost added another 4,299 in reach and 2,350 engagements in just 4 days, including 189 link clicks straight to the Happy Hour details — about $0.25 per click and roughly two cents per engagement. Combined, one Reel and under $50 in ad spend put La Bonitas’ Happy Hour in front of nearly 14,000 people and drove 289 new followers.
Metrics source: Instagram Insights, Happy Hour Reel (posted March 12, boosted March 30 for 4 days).
More results.
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